Youthforia's Colorist Stunt
Ok #YouthForia, come to the front!
So apparently YouthForia is a small cosmetics company run by a woman named Fiona Co Chan. She received $400,000 to invest in starting her company after a successful appearance on tv's Shark Tank. Fast forward to today, the company produces cosmetics that are favoured on Tik Tok and have been featured by several influencers in their videos.
The issue arose when they put out a foundation line that didn't have many colours for darker skin tones. A few black tik toker's reviewed the foundation line and complained about the lacking shade range.Now from what I can tell, there wasn't like a huge outcry or anything. It was just typical reviews by average black content creators stating factual information helpful to their mainly black followers.
Well, it appears that YouthForia got triggered! Because what they did next was unprecedented in the history of dumb things cosmetic companies have done to alienate consumers.
How in the year 2024 would a cosmetics company suddenly choose to introduce a foundation for darker skin tones - and it consists of pure black pigment? Nothing else. No undertone, no nuance in the hue, just pure black tar. As many have pointed out - it is not even a human skin colour.
Check out Tik Toker Golloria's video review of this so-called foundation #YouthForia presented to the world:
@golloria the darkest shade of the youthforia date night foundation.
♬ original sound - golloria
Basically this is a slap in the face to black consumers. The company literally said "You want a colour for deeper skin? Well here, you're black so use tar."
In case there is any doubt of the stupidity involved in offering pure black as a foundation for darker skin, watch these explanations of why pure black CANNOT be used as a skin colour:
@javonford16 Stitch @golloria #cosmeticchemist #makeupforwoc #youthforia#greenscreen ♬ original sound - Javon Ford Beauty
I cannot bring myself to write a dignified response as to why #YouthForia is dead wrong. All I can say is the mostly white people who actually are jumping up to defend the company, prove to me how sick in the head racism makes people. And how insidiously prevalent it still is in today's world. To me, putting out a product like this should make a company hang their head in shame even if this were the 1950's. But it's not, and we live in such enlightened times that you would think a company would balk at showing their racist, colorist beliefs so blatantly. But no, they put it out there openly, and only now are pulling the foundation off the shelves due to the backlash.
It is a symptom of the sickness of the world that black people have to deal with being insulted like this still. That there are white people who actually have the gall to turn around and defend this nonsense online. It is a very sad world we live in. The only silver lining I can see is that as always, in the face of unrelenting adversity, this is an opportunity for black people to grow stronger. Kudos to the content creators who spoke out against YouthForia's racism. Kudos to the white creators and commenters I have seen who have supported us wholeheartedly.
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